Method and Apparatus for Landing Page Optimization

A method for landing page optimization comprising:

• defining a cube to have a plurality of dimensions excepting a time dimension;
• defining a plurality of cells within said cube wherein each cell has a plurality of campaigns;
• generating a set of vectors having a plurality of said dimensions ordered in a sequence from a first dimension to drop to a last dimension to drop for each of said campaigns;
• defining a significance test for data;
• retrieving from a data warehouse historical data for said campaigns;
• running said set of vectors with said respective historical data through said significance test for data for each of said campaigns for all possible user click through points and determining in each case a highest yielding revenue landing page;
• and
• presenting to said user said highest yielding revenue landing page based on which said click through point was selected by said user.

An apparatus for landing page optimization comprising:

• a machine having a database, said database having an input, and an output;
• a landing page prediction engine having an input, an output, and a significance input, wherein said prediction engine input is coupled to said database output;
• a significance test having an output, said output coupled to said landing page prediction engine significance input;
• a landing page presenter having an input and an output, said landing page presenter input coupled to said prediction engine output, and said landing page presenter output coupled to said database input, and presented to said user.