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US 2011/0258036 A1Published application
Method and Apparatus for Creative Optimization
AssigneeLifeStreet Corporation
InventorsSerge Ioffe, Aleksey Studnev
Life of this patent
Estimating the term…
Abstract
A method and apparatus for creative optimization have been disclosed. In one version optimization occurs at each level of user interaction.
Claims9
A machine reading instructions from a non-transitory medium and executing said instructions on said machine to determine if a stop command should be sent to a website based selling campaign, the following steps executed in this order:
- determining when said website based selling campaign is cost per action and determining when an advertiser's pixel on a website is not detected and then:
- retrieving from a server campaign impressions and conversion records for a predetermined time interval for said website based selling campaign;
- checking if a last in time retrieved conversion record has no conversions;
- if said last in time retrieved conversion record has conversions then not sending said stop command;
- if said retrieved last in time retrieved conversion record has no conversions then:
- (a) checking sequentially a next earlier in time retrieved conversion record;
- repeating step (a) until a retrieved conversion record has a conversion;
- determining a first metric based on impressions and conversions for said retrieved conversion record has said conversion and determining a second metric for said retrieved conversion record immediately later in time from said retrieved conversion record has said conversion;
- determining a ratio of said first metric to said second metric;
- when said ratio is greater than a predetermined stop ratio then not sending said stop command;
- and
- when said ratio is not greater than a predetermined stop ratio then sending said stop command.
9 more elements
A method for creative optimization comprising:
- generating a plurality of creative variants based on user inputs, said plurality of creative variants for one or more campaigns;
- generating run rule sets for said one or more campaigns;
- generating first measure rule sets for said one or more campaigns;
- generating second measure rule sets to measure said plurality of creative variants for said one or more campaigns when said one or more campaigns are run;
- running said one or more campaigns;
- and
- transforming said first and second measure rule sets into measurements;
- and
- transforming said measurements into a single winner for each of said one or more campaigns.
6 more elements
A method for website creative optimization comprising:
- generating a plurality of creative variants, said plurality of creative variants for a plurality of campaigns;
- generating rule sets for running a plurality of A/B tests for said plurality of campaigns and measuring results of placement of said creative variants;
- running said plurality of A/B tests;
- receiving said results;
- and
- transforming said results to pick one of said plurality of creative variants that produces a most revenue during said running of said plurality of A/B tests for each said plurality of campaigns.
3 more elements
Dependencies are inferred from the claim text.