Systems and methods for generating lead intelligence

A method in a marketing activity support system, the method comprising:

• transmitting a marketing message that references a Web page;
• receiving tracking information about activities of a user with respect to the Web page referenced by the marketing message;
• aggregating the received tracking information with personal information about the user to generate lead intelligence information about the user;
• and
• initiating presentation of the generated lead intelligence information.

A computer-readable storage medium whose contents, when executed, cause a computing system to perform a method comprising:

• transmitting a marketing message that includes a uniform resource locator that identifies a network-accessible resource, the uniform resource locator including a tracking identifier;
• receiving tracking information about activities of a user with respect to the resource, the tracking information including the tracking identifier;
• generating lead intelligence information about the user by aggregating the received tracking information with personal information about the user;
• and
• initiating presentation of the generated lead intelligence information.

A computing system, comprising:

• a memory;
• a module stored on the memory that is configured to, when executed:
• receive an indication of a marketing message that includes a uniform resource locator that identifies a Web page, the uniform resource locator including a tracking identifier;
• transmit the marketing message via a messaging service;
• receive tracking information about activities of a user with respect to the Web page, the tracking information including the tracking identifier;
• generate lead intelligence information about the user by aggregating the received tracking information with personal information about the user;
• and
• initiate presentation of the generated lead intelligence information as part of a lead intelligence report that includes multiple leads that each identify a user who ahs accessed the Web page.