Advertisements through a digital video recorder (dvr)
OwnerBrett L. Bornseninventor
Life of this patent
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Abstract
System and methods are disclosed for displaying advertisements through a digital video recorder (DVR). In one embodiment, the DVR includes an advertisement storage system that stores advertisements from at least one third party advertiser. The DVR further includes an advertisement control system that detects activation of a fast forward feature during playing of a television program. In response to detecting the activation of the fast forward feature, the advertisement control system selects an advertisement from the advertisement storage system, and initiates the display of the selected advertisement in association with a progress bar that is displayed during activation of the fast forward feature.
Claims20
A digital video recorder, comprising:
- an advertisement storage system operable to store advertisements from at least one third party advertiser;
- and
- an advertisement control system operable to detect activation of a fast forward feature during playing of a television program, to select an advertisement from the advertisement storage system responsive to detecting the activation of the fast forward feature, and to initiate the display of the selected advertisement in association with a progress bar that is displayed during activation of the fast forward feature.
A method of displaying advertisements through a digital video recorder, the method comprising:
- detecting activation of a fast forward feature during playing of a television program;
- selecting an advertisement responsive to detecting the activation of the fast forward feature;
- and
- initiating the display of the selected advertisement in association with a progress bar that is displayed during activation of the fast forward feature.
A computer readable medium tangibly embodying programmed instructions which, when executed by a computer system, are operable to perform a method of displaying advertisements through a digital video recorder (DVR), the method comprising:
- detecting activation of a fast forward feature during playing of a television program;
- selecting an advertisement responsive to detecting the activation of the fast forward feature;
- and
- initiating the display of the selected advertisement in association with a progress bar that is displayed during activation of the fast forward feature.
Dependencies are inferred from the claim text.