Click marketplace system and method with enhanced click traffic auctions
AssigneeReply! Inc.
InventorsBrian Bowman, Brian Kanaga
Life of this patent
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Abstract
A system for storing and redirecting an Internet user with an enhanced click traffic (ECT) unit between websites of interested parties which employs a distributed network of Click Generators to enhance click traffic and an intermediary website for registering interested partners and conducting an auction of the ECT, having the result of redirecting the Internet user to the most relevant online destination.
Claims38
A click marketplace system, comprising:
- a storage system that stores a plurality of Enhanced Click Traffic wherein each Enhanced Click consists of electronic transactional information that represents an Internet user;
- an Enhanced Click Traffic unit which represents user intent through keywords or other data fields and provides an Enhanced Click Traffic Buyers an opportunity to sell a good or service, or provide relevant information to a prospective customer;
- a Click Seller unit that stores one or more selling campaigns for one or more Click Sellers, each selling campaign enabling the association of one or more Click Traffic to be sold in the click marketplace system;
- a Click Buyer unit that stores one or more buying campaigns for one or more Click Buyers, each buying campaign including one or more parameters specifying the characteristics of Click Traffic to be bought by the Click Buyer associated with the buying campaign;
- and
- an auction manager that performs an auction for each click stored in the storage system for sale by a Click Seller to one or more Click Buyers.
A computer implemented click marketplace method that stores a plurality of Enhanced Click Traffic wherein each Enhanced Click consists of electronic transactional information that represents an Internet user, the method comprising:
- storing, in a storage system, one or more selling campaigns for one or more Click Sellers, each selling campaign enabling the association of one or more Click Traffic to be sold in the click marketplace system;
- storing one or more buying campaigns for one or more Click Buyers, each buying campaign including one or more parameters specifying the characteristics of Click Traffic to be bought by the Click Buyer associated with the buying campaign;
- and
- performing an auction for each click for sale by a Click Seller to one or more Click Buyers.
Dependencies are inferred from the claim text.