Distributing Content
AssigneeGoogle Inc.
InventorsJosh Woodward, Nicholas S. Arini, Simon Birkenhead
Life of this patent
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Abstract
Activity involving content distributed in a first content distribution channel, such as viewership of a content item, is used to determine how related content, such as another content item, should be distributed in a second content distribution channel. The determination can be made based on a model of the relationship between activity in the first content distribution channel and activity in the second content distribution channel. Distribution information regarding how the related content is to be distributed can be created or modified based on the determination, and the related content can be distributed according to the distribution information for the related content.
Claims21
A computer-implemented method for distributing content, the method comprising:
- receiving advertisement scheduling information for a television advertisement;
- receiving channel tune information regarding television viewing activity of television viewers;
- determining, by at least one processor, a number of viewers who viewed an airing of the advertisement;
- generating, by at least one processor, a number of search queries including one or more terms associated with the television advertisement, the number of search queries being generated based on a model of a relationship between the number of viewers who viewed the airing of the television advertisement and search query volume for searches that include one or more of the terms associated with the television advertisement;
- determining, by at least one processor, a budget amount for a campaign for a search advertisement, the campaign including a bid for one or more of the terms associated with the television advertisement;
- and
- distributing the search advertisement using the determined budget.
A system for distributing content, the system comprising:
- a receiver that receives first content distribution information regarding how a first content item is to be distributed in a first content distribution channel and that receives activity information regarding user activity in the first content distribution channel;
- one or more processors that:
- determine content activity information regarding user activity in the first content distribution channel that involves the first content item based on the first content distribution information and the content activity information, and
- determine second content distribution information regarding how a second content item is to be distributed in a second content distribution channel based on the content activity information;
- and
- a transmitter that transmits the second content distribution information for use in distributing the second content item in the second content distribution channel.
A computer-implemented method for distributing content, the method comprising:
- receiving first content distribution information regarding how a first content item is to be distributed in a first content distribution channel;
- receiving activity information regarding user activity in the first content distribution channel;
- determining, by at least one processor, content activity information regarding user activity in the first content distribution channel that involves the first content item, the content activity information being determined based on the first content distribution information and the activity information;
- determining, by at least one processor, second content distribution information regarding how a second content item is to be distributed in a second content distribution channel, the second content distribution information being determined based, at least in part, on the determined content activity information in the first content distribution channel;
- and
- transmitting the second content distribution information for use in distributing the second content item in the second content distribution channel.
Dependencies are inferred from the claim text.