Tracking navigation flows within the same browser tab

A computer-implemented method comprising:

• receiving, at a server, a request for a web page;
• ascertaining whether an identifier, associated with an individual tab on a requesting browser, is associated with the request;
• responsive to the request not containing the identifier, generating a new identifier and logging the new identifier and the associated web page in a log file;
• responsive to the request containing the identifier, logging the identifier and the associated web page in the log file;
• associating either the identifier or the new identifier with the web page;
• and
• returning the web page including either the identifier or the new identifier to a client from which the request was received.

One or more computer readable media embodying computer executable instructions which, when executed, implement a method comprising:

• receiving a web page request from a client;
• ascertaining an Experience ID associated with the web page request;
• ascertaining whether a Flow ID is associated with the web page request;
• if no Flow ID is associated with the web page request, generating a new Flow ID for the web page request and making a log entry of the Experience ID, the requested web page, and the new Flow ID;
• if a Flow ID is associated with the web page request, making a log entry of at least the requested web page and the Flow ID;
• associating either the new Flow ID or the Flow ID with the requested web page;
• and
• transmitting the requested web page including either the new Flow ID or the Flow ID to the client.