Method, system, apparatus and content model for the creation, management, storage, and presentation of dynamic objects

A system for managing data, comprising:

• a storage component capable of storing a dynamic object within a plurality of stored dynamic objects, wherein each dynamic objects comprises a plurality of predefined attribute fields;
• a server component capable of providing a user interface for editing the dynamic objects, including modifying attributes in the predefined attribute fields;
• a database component capable of indexing the dynamic objects by indexing attributes in the predefined attribute fields;
• and
• a search engine component capable of using the indexed attributes to generate a search engine result.

A non-transitory processor readable medium for managing data, the medium comprising instructions that when executed by a processor causes the processor to perform actions that comprise:

• storing a dynamic object within a plurality of stored dynamic objects, wherein each dynamic objects comprises a plurality of predefined attribute fields;
• providing a user interface for editing the dynamic objects, including modifying attributes in the predefined attribute fields;
• indexing the dynamic objects by indexing attributes in the predefined attribute fields;
• and
• using the indexed attributes to generate a search engine result in a search engine.