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AssigneeMicrosoft Corporation
InventorsAllison P. Heath, Ryen William White, Christopher J.C. Burges, Eric David Brill, Robert L. Rounthwaite
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Aspects of the subject matter described herein relate to predicting and using search engine switching behavior. In aspects, switching components receive a representation of user interactions with at least one browser. The switching components derive information from the representation that is useful in predicting whether a user will switch search engines. The derived information and information about a user's current interaction with a browser is then used by a switch predictor to predict whether the user will switch search engines. This prediction may be used in a variety of ways examples of which are given herein.
A method comprising performing, by a computer, an action in response to a prediction that a user is likely to switch from a first search engine to a second search engine during a current search session.
At least one computer storage media storing computer-executable instructions that, when executed by a computer, cause the computer to perform a method comprising performing an action in response to a prediction that a user is likely to switch from a first search engine to a second search engine during a current search session.
A system comprising a computer that is configured for performing an action in response to a prediction that a user is likely to switch from a first search engine to a second search engine during a current search session.
Dependencies are inferred from the claim text.