Method of Routing Instant Messages to Trading Customers and Converting Return Instant Messages into Executable Orders

A method of routing instant messages to customers and converting return instant messages into orders, comprising the steps of:

• generating a relational database of customers, the database comprising customer data including contact information and preferences of each customer contact;
• providing each customer individual access to the data associated with the customer;
• generating filter rules for each customer based on the data associated with the customer contact;
• associating the instant messages with real-time pricing information for a product;
• forming a list of customers to receive the instant messages based on the filter rules;
• configuring each of the instant messages to be sent from a respective representative of each selected customer contact;
• routing the instant messages to the selected customers;
• enabling the customers to electronically respond to the instant messages;
• electronically converting responses into orders;
• updating the data associated with responding customers;
• and
• providing each responding customer with a summary of the order.

A method of routing shows to customers, comprising the steps of:

• generating a relational database of customers, the database comprising customer data including contact information and stock preferences of each customer contact;
• providing each customer individual access to the data associated with the customer contact;
• generating filter rules for each customer based on the data associated with the customer contact;
• forming a list of customers to receive the shows based on the filter rules;
• configuring each of the shows to be sent from a respective representative of each selected customer contact;
• and
• routing the shows to the selected customers.

A method of routing shows to customers and converting responses to the shows into orders, comprising the steps of:

• generating a relational database of customers, the database comprising customer data including contact information and stock preferences of each customer contact;
• providing each customer individual access to the data associated with the customer contact;
• generating filter rules for each customer based on the data associated with the customer contact;
• forming a list of customers to receive the shows based on the filter rules;
• configuring each of the shows to be sent from a respective representative of each selected customer contact;
• routing the shows to the selected customers;
• enabling the selected customers to electronically respond to the shows;
• electronically converting responses to the shows into orders;
• updating the data associated with responding customers;
• and
• providing each responding customer with a summary of the order.