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US 2011/0238508 A1Published application
System and Method for Enabling an Advertisement to Follow the User to Additional Web Pages
AssigneeGoogle Inc.
InventorRoss Koningstein
Life of this patent
Estimating the term…
Abstract
A computer-implemented method and system for advertising that performs the steps of delivering an electronic advertisement comprising one or more menu options and a reference to a network location for retrieving specified content associated with each menu option for inclusion in a first electronic document, receiving a selection of one or more menu options from the electronic advertisement and delivering a subsequent accessible document including content from the referenced network location associated with the menu option selected, the subsequent accessible document including the electronic advertisement.
Claims34
A computer-implemented method for providing advertisements on computing devices, the method comprising:
- determining that a first creative associated with an advertiser has been displayed by a browser of a computing device along with content from a first website;
- subsequently determining that the browser has requested a web page from a second different website;
- identifying a second creative associated with the advertiser, the second creative being related to the first creative and associated with the web page;
- and
- causing the second creative associated with the advertiser to be served for display by the browser on the computing device along with the content from the first website.
2 more elements
A system comprising:
- one or more servers to perform operations comprising:
- determining that a first creative associated with an advertiser has been displayed by a browser of a computing device along with content from a first website;
- subsequently determining that the browser has requested a web page from a second different website;
- identifying a second creative associated with the advertiser, the second creative being related to the first creative and associated with the web page;
- and
- causing the second creative associated with the advertiser to be served for display by the browser on the computing device along with the content from the first website.
3 more elements
A computer-readable storage device having stored thereon instructions, which, when executed by a computer, cause the computer to perform operations comprising:
- determining that a first creative associated with an advertiser has been displayed by a browser of a computing device along with content from a first website;
- subsequently determining that the browser has requested a web page from a second different website;
- identifying a second creative associated with the advertiser, the second creative being related to the first creative and associated with the web page;
- and
- causing the second creative associated with the advertiser to be served for display by the browser on the computing device along with the content from the first website.
2 more elements
A system, comprising:
- a database server to perform operations comprising:
- storing a plurality of electronic advertisements;
- and
- one or more servers to perform operations comprising:
- receiving, from a publisher, a request for an advertisement to be included in a first electronic document associated with publisher;
- identifying an electronic advertisement responsive to the request, the electronic advertisement including a reference to a network location for retrieving specified content associated with the electronic advertisement;
- delivering, at a first time, the electronic advertisement to be included in the first electronic document;
- receiving an indication of a user selection of the electronic advertisement;
- identifying a second electronic document including content from a referenced network location associated with the selected electronic advertisement;
- including the electronic advertisement in the second electronic document, where the electronic advertisement is included in less than an entire portion of the second electronic document;
- and
- delivering, at a second later time, the second electronic document including the electronic advertisement.
9 more elements
A computer-readable storage device having stored thereon instructions, which, when executed by a computer, cause the computer to perform operations comprising:
- receiving, from a publisher, a request for an advertisement to be included in a first electronic document associated with publisher;
- identifying an electronic advertisement responsive to the request, the electronic advertisement including a reference to a network location for retrieving specified content associated with the electronic advertisement;
- delivering, at a first time, the electronic advertisement to be included in the first electronic document;
- receiving a user selection of the electronic advertisement;
- identifying a second electronic document including content from a referenced network location associated with the selected electronic advertisement;
- including the electronic advertisement in the second electronic document, where the electronic advertisement is included in less than an entire portion of the second electronic document;
- and
- delivering, at a second later time, the second electronic document including the electronic advertisement.
5 more elements
A system comprising:
- a database server to perform operations comprising:
- storing a plurality of electronic advertisements;
- and
- one or more servers to perform operations comprising:
- identifying an electronic advertisement, the electronic advertisement including a reference to a network location for retrieving specified content associated with the electronic advertisement;
- delivering, at a first time, a first electronic document including the electronic advertisement;
- receiving a user selection of the electronic advertisement;
- identifying a second electronic document including content from the referenced network location associated with the electronic advertisement;
- including the electronic advertisement in the second electronic document, where the electronic advertisement is included in less than an entire portion of the second electronic document;
- and
- delivering, at a second later time, the second electronic document including the electronic advertisement.
8 more elements
A computer-readable storage device having stored thereon instructions, which, when executed by a computer, cause the computer to perform operations comprising:
- identifying an electronic advertisement, the electronic advertisement including a reference to a network location for retrieving specified content associated with the electronic advertisement;
- delivering, at a first time, a first electronic document including the electronic advertisement;
- receiving a user selection of the electronic advertisement;
- identifying a second electronic document including content from the referenced network location associated with the electronic advertisement;
- including the electronic advertisement in the second electronic document, where the electronic advertisement is included in less than an entire portion of the second electronic document;
- and
- delivering, at a second later time, the second electronic document including the electronic advertisement.
4 more elements
Dependencies are inferred from the claim text.