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US 2011/0238504 A1Published application
System And Method For Modifying Advertising Costs Based On The Visibility Of The Advertisement
OwnerNazish Aslam, Mark Muirinventors
Life of this patent
Estimating the term…
Abstract
The cost of advertisements, for example advertisements on the Internet, is based on the “visibility” of the advertisements. The visibility is determined by considering at least the following factors: the duration the advertisement is displayed, the geographical expanse the advertisement is displayed to, the broadness of the search terms associated with the advertisement and whether the advertisement is given premium placement.
Claims19
A method of determining a cost of an advertisement based on a visibility of the advertisement comprising:
- determining an expected duration of the advertisement;
- determining a geographical expanse of the advertisement;
- determining a broadness of the advertisement;
- and
- using a processor to determine the cost of the advertisement wherein said cost of the advertisement is dependent on the expected duration of the advertisement, the geographical expanse of the advertisements, and the broadness of the advertisement.
2 more elements
A computer system for determining the cost of an advertisement comprising:
- at least one input device for a user to provide an expected duration of the advertisement, a geographical expanse of the advertisement, and a broadness of the advertisement;
- a computer display for said computer system to display information to said user;
- a processor which calculates a cost of the advertisement based on the expected duration of the advertisement, the geographical expanse of the advertisement, and the broadness of the advertisement.
Dependencies are inferred from the claim text.