Healthcare marketing data optimization system and method
AssigneeAppature, Inc.
InventorsChristopher Hahn, Derek Slager, Ken Harris
Life of this patent
Estimating the term…
Abstract
Healthcare marketing data may be cleaned and normalized according to data validity and/or data canonicity rules prior to being merged into a healthcare marketing database. The merging process may include a fuzzy de-duplication operation utilizing a configurable field scoring table for automatically identifying matching and non-matching records. Potential duplicates that cannot be automatically resolved may be provided to an operator to provide merge or no-merge instructions.
Claims21
A computer-implemented method for importing health care marketing data, the method comprising:
- obtaining, by the computer, a healthcare-marketing-related record comprising data structured according to a plurality of fields of a plurality of field types;
- obtaining, by the computer, a plurality of data validity rules comprising a plurality of field-specific validity rules and at least one field-generic validity rule, each field-specific validity rule indicating data that can be validly included in a particular one of said plurality of field types, the at least one field-generic validity rule indicating data that can be validly included in any of said plurality of field types;
- obtaining, by the computer, a plurality of field-specific data canonicity rules, each canonicity rule indicating a standard form for representing data in a particular one of said plurality of field types;
- cleaning and normalizing, by the computer, said healthcare-marketing-related record according to said plurality of data validity rules and said plurality of field-specific data canonicity rules, respectively;
- and
- merging, by the computer, the cleaned and normalized healthcare-marketing-related record into a persistent healthcare-marketing database comprising a plurality of pre-existing healthcare-marketing-related records.
A non-transient computer-readable medium having stored thereon instructions that, when executed by a processor, configure the processor to perform a method for importing health care marketing data, the method comprising:
- obtaining a healthcare-marketing-related record comprising data structured according to a plurality of fields of a plurality of field types;
- obtaining a plurality of data validity rules comprising a plurality of field-specific validity rules and at least one field-generic validity rule, each field-specific validity rule indicating data that can be validly included in a particular one of said plurality of field types, the at least one field-generic validity rule indicating data that can be validly included in any of said plurality of field types;
- obtaining a plurality of field-specific data canonicity rules, each canonicity rule indicating a standard form for representing data in a particular one of said plurality of field types;
- cleaning and normalizing said healthcare-marketing-related record according to said plurality of data validity rules and said plurality of field-specific data canonicity rules, respectively;
- and
- merging the cleaned and normalized healthcare-marketing-related record into a persistent healthcare-marketing database comprising a plurality of pre-existing healthcare-marketing-related records.
A computing apparatus comprising a processor and a memory having stored thereon instructions that, when executed by the processor, configure the apparatus to perform a method for importing health care marketing data, the method comprising:
- obtaining a healthcare-marketing-related record comprising data structured according to a plurality of fields of a plurality of field types;
- obtaining a plurality of data validity rules comprising a plurality of field-specific validity rules and at least one field-generic validity rule, each field-specific validity rule indicating data that can be validly included in a particular one of said plurality of field types, the at least one field-generic validity rule indicating data that can be validly included in any of said plurality of field types;
- obtaining a plurality of field-specific data canonicity rules, each canonicity rule indicating a standard form for representing data in a particular one of said plurality of field types;
- cleaning and normalizing said healthcare-marketing-related record according to said plurality of data validity rules and said plurality of field-specific data canonicity rules, respectively;
- and
- merging the cleaned and normalized healthcare-marketing-related record into a persistent healthcare-marketing database comprising a plurality of pre-existing healthcare-marketing-related records.
Dependencies are inferred from the claim text.