Optimizing Sponsored Search Ad Placement for Online Advertising

A system for optimizing sponsored search item placement, the system comprising:

• a computer system configured for:
• obtaining messenger bid amount information, wherein the messenger bid amount information allows determination of amounts that messengers will pay per user click on items served in association with messenger bids, wherein the messenger bid amounts are associated with messaging campaigns;
• obtaining click-through-rate information associated with at least some of the items;
• obtaining budget information associated with the messaging campaign, wherein the budget information specifies a maximum messenger spending over a period of time in association with at least a portion of the messaging campaign;
• ranking a set of items to be served based on at least one of the bid amount information, the click-through-rate information, and the budget information;
• and
• optimizing item placement of the set of items by eliminating one or more keywords.

A computer readable medium comprising one or more instructions for optimizing item placement, wherein the one or more instructions are configured for causing one or more processors to perform the steps of:

• obtaining, at a computer, messenger bid amount information allowing determination of amounts that messengers will pay per user click on items served in association with messenger bids, wherein the messenger bid amounts are associated with messaging campaigns;
• obtaining, at a computer, click-through-rate information associated with at least some of the items;
• obtaining, at a computer, budget information associated with the messaging campaign, the budget information specifying a maximum messenger spending over a period of time in association with at least a portion of the messaging campaign;
• ranking, at a computer, a set of items to be served based on at least one of the bid amount information, the click-through-rate information, and the budget information;
• optimizing, at a computer, item placement of the set of items by eliminating one or more keywords;
• and
• facilitating, at a computer, serving of the set of items in accordance with at least one of the ranking of the set of items and the optimizing of the item placement.