Method and apparatus for utilizing confidence levels to serve advertisements
AssigneeNokia Corporation
InventorsSerge Rene Haumont, Kimmo A. Kangas
Life of this patent
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Abstract
An approach is provided for serving advertisements to users based on a confidence level of whether the user is in a demographic group. A request is received for initiating an advertising campaign. A confidence level is determined for each representative user of one or more devices that the respective user is a member of a demographic. The advertising campaign is served to devices based on the confidence levels.
Claims20
A method comprising:
- initiating an advertising campaign;
- receiving a confidence level for each respective user of one or more devices that the respective user is a member of a demographic;
- and
- serving the advertising campaign to the devices based on the confidence levels.
An apparatus comprising:
- at least one processor;
- and
- at least one memory including computer program code,
- the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following,
- initiate an advertising campaign;
- receive a confidence level for each respective user of one or more devices that the respective user is a member of a demographic;
- and
- serve the advertising campaign to the devices based on the confidence levels.
A computer-readable storage medium carrying one or more sequences of one or more instructions which, when executed by one or more processors, cause an apparatus to at least perform the following steps:
- initiating an advertising campaign;
- receiving a confidence level for each respective user of one or more devices that the respective user is a member of a demographic;
- and
- serving the advertising campaign to the devices based on the confidence levels.
Dependencies are inferred from the claim text.