System and Method for Inverted Promotions

A computer program product comprising non-transitory computer readable medium containing computer executable code that when executed by a computer performs operations comprising:

• storing a first table of prices for a plurality of items for all consumers;
• storing a second table of discounted prices for a first set of items selected from the plurality of items, wherein the second table is associated with a first set of selected consumers;
• storing a third table of discounted prices for a second set of items selected from the plurality of items, wherein the third table is associated with a second set of selected consumers;
• providing at least one of the following:
• a discounted price for a first set selected item from the second table to the first set of selected consumers when an entry in the second table for the first set item is non-zero;
• a discounted price for a second set selected item from the third table to the second set of selected consumers when an entry in the second table for the second set item is zero;
• a price for an item from the first table to the second set of selected consumers when there is no entry for the item in the second table;
• and
• a price from the first table to consumers who are not members of the first and second sets of selected consumers;
• whereby different discounted prices can be provided to the first and second sets of selected consumers.

For a computer network system having a first table of prices for a plurality of items for all consumers and having a second table of prices for a first set of items selected from the plurality of items for a first set of selected consumers, a method for providing different prices to different sets of selected consumers comprising:

• storing a third table of prices for a second set of items selected from the plurality of items, wherein the third table is associated with a second set of selected consumers;
• providing, by a computer processor, at least one of the following:
• a price for a first set selected item from the second table to the first set of selected consumers when an entry in the second table for the first set selected item is non-zero;
• a price for a second set selected item from the third table to the second set of selected consumers when an entry in the second table for the second set item is zero;
• a price for an item from the first table to the second set of selected consumers when there is no entry for the item in the second table;
• and
• a price for an item from the first table to consumers who are not members of the first and second sets of selected consumers;
• whereby different prices for items can be provided to the first and second sets of selected consumers.

For a computer network system having a first table of prices for a plurality of items for all consumers and having a second table of prices for a first set of items selected from the plurality of items for a first set of selected consumers, a method of providing prices to different sets of selected consumers comprising:

• setting entries in the second table for all other items in the first table from the plurality of items to zero;
• storing a third table of prices for a second set of items selected from the plurality of items, wherein the third table is associated with a second set of selected consumers;
• providing at least one of the following:
• a price for a first set selected item from the second table to the first set of selected consumers when an entry in the second table for the first set selected item is non-zero;
• a price for a second set selected item from the third table to the second set of selected consumers when an entry in the second table for the second set selected item is zero;
• a price for an item from the first table to the second set of selected consumers when there is no entry for the item in the second table;
• and
• a price from the first table to consumers who are not members of the first and second sets of selected consumers;
• whereby different prices for items can be provided to the first and second sets of selected consumers.

A computer system for providing different prices for items to different sets of selected consumers, comprising:

• at least one processor coupled to a computer-readable memory, wherein the computer is programmed to provide prices by:
• storing a first table of prices for a plurality of items for all consumers;
• storing a second table of prices for a first set of items selected from the plurality of items, wherein the second table is associated with a first set of selected consumers;
• storing a third table of prices for a second set of items selected from the plurality of items, wherein the third table is associated with a second set of selected consumers;
• providing at least one of the following:
• a price for a first set selected item from the second table to the first set of selected consumers when an entry in the second table for the first set selected item is non-zero;
• a price for a second set selected item from the third table to the second set of selected consumers when an entry in the second table for the second set selected item is zero;
• a price for an item from the first table to the second set of selected consumers when there is no entry for the item in the second table;
• and
• a price for an item from the first table to consumers who are not members of the first and second sets of selected consumers;
• whereby different prices for items can be provided to the first and second sets of selected consumers.