Converged Web-identity and Mobile Device Based Shopping

A computer-implemented method comprising:

• under control of one or more computer systems configured with executable instructions,
• receiving an identifier of a user from a mobile device;
• receiving a request for a recommendation of a merchant that is within a predetermined proximity of the mobile device;
• determining a geolocation of the mobile device;
• identifying a merchant within the predetermined proximity of the mobile device that provides a discount to the user of the mobile device, the discount based at least in part on an attribute associated with the identifier of the user;
• and
• sending a recommendation of the merchant and a recommendation for a good or service available from an online retailer to the mobile device.

A mobile device comprising:

• one or more processors;
• and
• a memory coupled to the one or more processors, the memory comprising:
• an electronic document including a coupon associated with a merchant;
• and
• a coupon activation module configured to activate the coupon based at least in part on the mobile device being located at the merchant.

A computer-implemented method comprising:

• under control of one or more computer systems configured with executable instructions,
• determining that a mobile device storing, in memory of the mobile device, an electronic document that contains a coupon is located at a merchant associated with the coupon;
• and
• activating the coupon contained in the electronic document at least partly in response to determining that the mobile device is located at the merchant.