Method and apparatus for soft limits for advertisement serving
AssigneeNokia Corporation
InventorsSerge Rene Haumont, Kimmo A. Kangas, Kevin Fallis
Life of this patent
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Abstract
An approach is provided for caching advertisements on a device according to soft limits. Caching of an advertisement is caused, at least in part at the device. It is determined that a soft limit associated with the advertisement has been met. The soft limit specifies when to request one or more other advertisements to be downloaded to the cache. Presentation of the advertisement, the other advertisements, or a combination thereof is caused, at least in part, based on validity information associated with the advertisement.
Claims21
A method comprising:
- causing, at least in part, caching of an advertisement at a device;
- causing, at least in part, determining that a soft limit associated with the advertisement has been met, wherein the soft limit specifies when to request one or more other advertisements to be downloaded to the cache;
- and
- causing, at least in part, the presentation of the advertisement, the other advertisements, or a combination thereof based on validity information associated with the advertisement.
An apparatus comprising:
- at least one processor;
- and
- at least one memory including computer program code,
- the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following,
- cause, at least in part, caching of an advertisement at a device;
- cause, at least in part, determining that a soft limit associated with the advertisement has been met, wherein the soft limit specifies when to request one or more other advertisements to be downloaded to the cache;
- and
- cause, at least in part, the presentation of the advertisement, the other advertisements, or a combination thereof based on validity information associated with the advertisement.
A method comprising:
- determining a soft limit associated with an advertisement;
- and
- causing, at least in part, transmission of the advertisement and associated soft limit to a device, wherein the soft limit specifies when to request one or more other advertisements to be downloaded.
An apparatus comprising:
- at least one processor;
- and
- at least one memory including computer program code,
- the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following,
- determine a soft limit associated with an advertisement;
- and
- cause, at least in part, transmission of the advertisement and associated soft limit to a device, wherein the soft limit specifies when to request one or more other advertisements to be downloaded.
-62. (canceled)
Dependencies are inferred from the claim text.