US 2011/0238456 A1 · Business Automation Techniques

Abstract

Various technologies and techniques are disclosed for providing business automation. A business automation system is disclosed that provides contact tracking, split testing, landing page creation, tracking of the performance of printed promotions that are sent by direct mail, and automated follow-up, to name a few examples. Points can be assigned to certain activities within the system, and contacts that have the highest scores based upon those activities can be identified for additional follow-up. A browser-based designer allows for the generation of print materials such as post cards. Multiple layers can be added, manipulated, and/or rearranged. A PDF proof can also be generated. A browser based designer is also described that allows for the generation of landing pages.

Claims20

Dependent claims

A system for automating business communications comprising:

a tracking module that is operable to track activity information regarding activities that are performed by a plurality of visitors to at least one web page being tracked, the tracking module being further operable to track a plurality of advertising channels that are used to send traffic to the at least one web page being tracked;
a contacts module that is operable to manage contact information for a plurality of contacts, the contacts module being further operable to present a display of at least a portion of the activity information that is related to at least one of the plurality of contacts;
an autopilot module that is operable to generate follow-up messages, including generating follow-up messages to at least one of the plurality of contacts;
and
a tasks module that is operable to assign at least one task to at least one system user when a pre-defined event occurs.

2 more elements

Dependencies are inferred from the claim text.

Business Automation Techniques

Life of this patent

Business Automation Techniques

Life of this patent

Abstract

Claims20