Hearing aid system adapted to selectively amplify audio signals

A computing device comprising:

• a memory for storing a plurality of voice prints and a plurality of sets of sound-shaping instructions, each set of the plurality of sets of sound-shaping instructions is associated with a respective one of the plurality of voice prints;
• a transceiver for communicating with a hearing aid through a communication channel;
• and
• a processor coupled to the memory and the transceiver, the processor configured to receive a sound sample, to identify a voice print associated with the sound sample, and to selectively provide an associated set of sound-shaping instructions from the plurality of sets sound-shaping instructions to the hearing aid in response to receiving a sound sample.

A method comprising:

• identifying one or more voice prints within an electrical signal related to a sound;
• selectively applying one or more sets of sound shaping instructions to the electrical signal to shape one or more portions of the electrical signal associated with the one or more voice prints to produce a shaped output signal;
• and
• producing an audible output signal at a speaker of a hearing aid based on the shaped output signal.