System for providing information concerning the effectiveness of advertising

A wireless device operable to communicate with a remote server, said wireless device comprising:

• a transceiver coupled to a bus and operable to receive a plurality of scene components, wherein said scene components are associated with an application and comprise at least one behavior module operable to be used in executing functionality associated with said scene components and said functionality is a portion of an application, wherein said behavior module is customized for said wireless device, said transceiver also operable to receive a plurality of assets, wherein said assets are operable to be used in rendering said scene components;
• a memory coupled to said bus and operable to store said scene components and assets;
• a processor coupled to said bus and operable to implement the following:
• a graphical user interface comprising said plurality of assets and operable to generate an interactive interface based on said scene components and said behavior module, wherein said graphical user interface allows interaction with an application;
• an engine for rendering said assets and responsive thereto for causing said graphical user interface to generate said assets and executing said behavior module;
• and
• a display device coupled to said bus and operable to render said assets and said scene components.

A computer readable media comprising instructions therein that when executed by a processor implement a method of rendering interactive content on a wireless device, said method comprising:

• receiving a plurality of scene components, wherein said plurality of scene components are associated with an application and comprise at least one functional unit operable to execute functions associated with said scene components and wherein said functions are a portion of an application;
• receiving a plurality of assets, wherein said assets are operable to be used in rendering a scene in conjunction with said plurality of scene components and said assets are customized for rendering on said wireless device;
• using a graphical user interface comprising said plurality of scene components to generate said scene based on said scene components and said functional unit, wherein said function are executed on said wireless device;
• and
• rendering said scene on said wireless device.