System and method for displaying a density of objects in a social network application

A social networking application system, comprising:

• one or more databases for storing user profiles for users of the social networking application and for storing a current location information of user devices associated with the users;
• one or more processing modules operable to:
• receive a search request for a demographic report having search criteria, wherein the search criteria specifies a geographical area and user profile data;
• determine location of user devices in the geographical area, wherein the user devices are associated with users meeting the search criteria;
• collate a dataset for generating a graphical representation of density of the user devices in the geographical area;
• and
• transmit the dataset to a user device.

A method for a social networking application system, comprising:

• determining a search request by the system having search criteria, wherein the search criteria specifies a geographical area and one or more types of objects;
• in response to the search criteria, determining current information for the one or more types of objects and current location in the geographical area of the one or more types of objects;
• collating by a processing module in the system a dataset for generating a graphical representation of density of the one or more types of objects in the geographical area;
• and
• transmitting the dataset to a user device.