Back to results
US 2011/0219403 A1Published application
Method and apparatus to deliver video advertisements with enhanced user interactivity
AssigneeJivox Corporation
InventorsDiaz Nesamoney, Parth S. Chandra
Life of this patent
Estimating the term…
Abstract
An advertising system delivers video ads into hypertext documents, where these ads provide enhanced user interactivity features selected and configured by advertisers or other ad sponsors. The system also provides sophisticated tracking and real time reporting of viewer interactivity with the video ads and their enhanced features.
Claims15
A computer-driven method of dynamically serving customized video ads and interactivity content for display in hypermedia browsers, comprising operations of:
- hosting video ads for display within content pages of various publishers, each video ad associated with a user;
- providing a configuration interface for each user to perform acts including:
- (1) initially selecting and configuring one or more of multiple available interactivity features for activation in association with each video ad affiliated with the user, and (2) changing the selection and configuration of interactivity features;
- where available interactivity features comprise different mechanisms executable upon request by a viewer of the associated video ad to perform different tasks including:
- relaying the video ad to others, and obtaining further information concerning the associated video ad or products or services affiliated with the video ad;
- storing a record of the selected and configured interactivity features associated with each video ad;
- responsive to a request to display a given one of the hosted video ads in a hypermedia browser, performing operations including:
- transmitting an executable video player for activation by the hypermedia browser, the video player programmed to render the given video ad;
- from the record, retrieving display parameters for the given ad including the interactivity features currently selected and configured for the given ad;
- transmitting metadata representing the retrieved display parameters to the video player;
- where the video player is programmed to perform operations including:
- displaying different icons representing different ones of the interactivity features currently selected for the given ad as stated in the metadata, and responsive to activation of any of the icons by the hypermedia browser, executing the interactivity feature represented by the icon;
- and
- where one or more of the operations is performed by a processor.
11 more elements
A method, comprising operations of:
- storing video ads, each video ad associated with one or more of multiple available predetermined interactivity features identified in a metadata record distinct from the video ad;
- where the available interactivity features comprise different mechanisms executable upon request by a viewer of a video ad to perform any of:
- relaying the video ad to others, or obtaining further information concerning the video ad or products or services affiliated with the video ad;
- and
- enabling users to make on-the-fly changes to interactivity features associated with video ads by waiting until receipt of a request from a hypermedia browser to download an instance of a given video ad to perform operations comprising:
- referencing the metadata to identify interactivity features currently applicable to the given video ad, and transmitting metadata including an identification of the currently applicable interactivity features to the hypermedia browser;
- where one or more of the operations is performed by a processor.
4 more elements
A computer-driven method of measuring and reporting viewer interactivity with online video ads hosted at an advertising server and delivered into content hosted by a publishing server for display by a hypermedia browser to a viewer, the method comprising operations of:
- communicating with one or both of the advertising server, the publishing server, and the viewer to collect interactivity data representing viewer interactions with selected video ads hosted by the advertising server, the interactions including at least click-throughs, requests to download coupons, and requests for further information via email;
- for each of the selected video ads, the processor computing an associated engagement score based upon a prescribed formulation of the interactivity data;
- providing one or more interfaces displaying a representation of the engagement score using at least one of text and graphics;
- and
- repeatedly updating the displayed representation to reflect interactivity data most recently collected.
2 more elements
Dependencies are inferred from the claim text.