Apparatus and method for replacing a broadcasted advertisement based on heuristic information
AssigneeSony Corporation
InventorsBrant L. Candelore, Frederick J. Zustak
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Abstract
According to one embodiment of the invention, an apparatus comprises a data storage unit and a data processing unit. Coupled to the data storage unit, the data processing unit is adapted to the access heuristic information stored in the data storage unit and transmitting a signal that is used to at least partially control selection of broadcast advertisements being downloaded so that the broadcast advertisements are more suited to the subject matter of interest to the user.
Claims20
Adapted for receiving downloaded digital content, an apparatus comprising:
- a data storage unit that stores heuristic information pertaining to a user of the apparatus, the heuristic information including data that identifies attributes of the user;
- and
- a data processing unit coupled to the data storage unit, the data processing unit accessing the heuristic information and transmitting a signal that is used to at least partially control types of broadcast advertisements being downloaded so that the broadcast advertisements are more suited to subject matter of interest to the user.
A method for targeting downloaded digital content to a content recipient using heuristic information, the method comprising:
- storing heuristic information pertaining to the content recipient, the heuristic information at least one of attributes of the user and advertisement preferences by the user, the heuristic information being adapted to identify advertisement subject matter of interest to the content recipient;
- and
- accessing the heuristic information and producing a signal that is used to at least partially control a type of broadcast advertisement being downloaded so that the broadcast advertisement is more suited to the subject mater of interest to the content recipient.
A method for targeting downloaded digital content to a digital device controlled by a content recipient using heuristic information, the method comprising:
- computing heuristic information pertaining to the content recipient from monitored wireless commands received by the digital device;
- storing the heuristic information pertaining to the content recipient, the heuristic information including at least one of attributes of the user and subject matter of advertisements preferred by the content recipient;
- and
- altering playback of advertisements downloaded as part of the digital content using the heuristic information.
Dependencies are inferred from the claim text.