Computerized system and method for linking a user's e-mail that tracks a user's interest and activity
AssigneeSailthru, Inc.
InventorsNeil James Capel, Ian Bradford White
Life of this patent
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AssigneeSailthru, Inc.
InventorsNeil James Capel, Ian Bradford White
Estimating the term…
The present invention is a computerized system to link a user's e-mail openings and click throughs on the user's e-mail address to the user's online click stream that tracks the user's interests and activity behavior data on the user's destination websites. The system includes a dedicated tracking sub domain, a programmable tracking code embeddable on the destination site, a domain tracking cookie, a tagging engine and a template engine. The invention also includes a method for using the computerized system that generates a domain tracking cookie that is tied to an e-mail address, tracks the user on a destination site using a programmable tracking code, tracks and updates the user's interests and activity behavior data using the tracking code and takes the data to customize e-mails and the website to the user's interests and activity.
A computerized system to link a user's e-mail openings and click-throughs on said user's e-mail address to said user's online click stream that tracks said user's interests and activity behavior data on said user's destination websites, comprising:
A computerized system to link a user's e-mail openings and click throughs on said user's e-mail address to said user's online click stream that tracks said user's interests and activity behavior data on said user's destination websites, comprising:
A computer software method for linking a user's e-mail openings and click throughs on said user's e-mail to said user's online click stream and which tracks said user's interests and activity behavior data on websites visited by the said user utilized with a computerized system, comprising:
Dependencies are inferred from the claim text.