Technique for customizing content

Abstract

Content can be advantageously customized by use of an accompanying rich media file that characterizes segments in the content file. To perform such customization, the rich media file undergoes parsing (e.g., examination) to identify a location for an overlay in the least one segment of the content file. Thereafter, an overlay is inserted into the at least one content segment. In practice, the overlay is inserted to block objectionable material in the content segment, but the overlay can be inserted to add material, such as to insert an advertisement or a sub-title for example. Inserting the overlay can include physically overlaying a cover layer onto one or more frames of the content segment to add information or block objectionable material in the content segment.

Dependencies are inferred from the claim text.