Search engine marketing analyzer

Abstract

A method of processing search engine marketing (SEM) transaction data generated responsive to transactions associated with a search engine marketing campaign carried on the internet for an advertiser by at least one SEM channel, the method comprising: acquiring channel SEM transaction data generated by the at least one SEM channel responsive to the transactions; acquiring back office (BO) SEM transaction data generated by the advertiser responsive to the transactions; merging the SEM data and BO data associated with a same transaction into a merged record; storing the merged record in an OLAP database stored in a computer storage media storing computer executable instructions; and using the merged record in the OLAP database to analyze the transactions and generate an alert.

Dependencies are inferred from the claim text.