Methods for determining customer motivations in purchasing decisions

A system, comprising:

• means for receiving purchase selections of associated products;
• means for determining, between a purchase selection of the purchase selections and an other purchase selection of the purchase selections, an incremental purchase time of incremental purchase times between respective purchase selections of the purchase selections;
• means for determining a standard deviation of the incremental purchase times;
• and
• means for incrementing, based on the incremental purchase time and the standard deviation, a prime motivator count associated with the purchase selection.

A method, comprising:

• storing purchase selections of associated products;
• calculating an incremental purchase time between a first purchase selection of the purchase selections and a second purchase selection of the purchase selections;
• calculating a standard deviation of incremental purchase times between respective purchase selections of the purchase selections;
• and
• modifying a prime motivator count associated with the second purchase selection based on the incremental purchase time and the standard deviation.

A computer-readable medium including computer-executable instructions that, in response to execution by a computing device, cause the computing device to perform operations comprising:

• receiving purchase selections of respective products;
• determining, between a first purchase selection of the purchase selections and a second purchase selection of the purchase selections, an incremental purchase time of incremental purchase times between respective purchase selections of the purchase selections;
• determining a standard deviation of the incremental purchase times;
• and
• incrementing, based on the incremental purchase time and the standard deviation, a prime motivator count associated with the first purchase selection.

A system, comprising:

• a data store configured to:
• store purchase selections of respective products during a network-based session;
• and
• a server configured to:
• increment a prime motivator count associated with a purchase selection of the purchase selections in response to the purchase selection being associated with a number of pages presented during the network-based session that is greater than an average number of pages presented between the purchase selections.

A system, comprising:

• means for receiving purchase selections of respective products via a network-based session;
• means for determining an average number of pages presented between the purchase selections;
• means for incrementing a prime motivator count of a first purchase selection of the purchase selections;
• and
• means for incrementing a prime motivator count of a second purchase selection of the purchase selections in response to the second purchase selection being associated with a number of pages presented during the network-based session that is greater than the average number of pages presented between the purchase selections.

A method, comprising:

• receiving, via a network-based interface, purchase selections associated with at least one product;
• calculating, by one or more processing devices, an average number of web pages presented between the purchase selections;
• incrementing in a data store, by the one or more processing devices, a first prime motivator count associated with a first purchase selection of the purchase selections;
• and
• incrementing in the data store, by the one or more processing devices, a second prime motivator count associated with a second purchase selection of the purchase selections in response to the second purchase selection being associated with a number of web pages presented via the network-based interface that is greater than the average number of web pages presented between the purchase selections.