System and method for determining appropriate redemption presentations for a virtual token associated with a stored value account

A computer system for determining an appropriate redemption presentation for a virtual token associated with a stored value account, the system comprising:

• a processor operable to:
• receive a request for presenting a redemption presentation of a virtual token;
• obtain a merchant identifier associated with the request;
• determine if the request is for one of an on-line transaction and a transaction with a point-of-sale terminal;
• search a database using the merchant identifier to find one or more redemption presentations of a virtual token preferred by a merchant if the request is for a transaction with a point-of-sale terminal;
• and
• transmit the one or more redemption presentations of the virtual token over a computer network.

A computer system for determining an appropriate redemption presentation for a virtual token associated with a stored value account, the system comprising:

• means for receiving a request for presenting a redemption presentation of a virtual token;
• means for obtaining a merchant identifier associated with the request;
• means for determining if the request is for one of an on-line transaction and a transaction with a point-of-sale terminal;
• means for searching a database using the merchant identifier to find one or more redemption presentations of a virtual token preferred by a merchant if the request is for a transaction with a point-of-sale terminal;
• and
• means for transmitting the one or more redemption presentations of the virtual token over a computer network.

A computer program product comprising a computer usable medium having a computer readable program code embodied therein, said computer readable program code adapted to be executed to implement a method for determining an appropriate redemption presentation for a virtual token associated with a stored value account, said method comprising:

• receiving a request for presenting a redemption presentation of a virtual token;
• obtaining a merchant identifier associated with the request;
• determining if the request is for one of an on-line transaction and a transaction with a point-of-sale terminal;
• if the request is for a transaction with a point-of-sale terminal, then searching a database using the merchant identifier to find one or more redemption presentations of virtual token preferred by a merchant;
• and
• transmitting the one or more redemption presentations of the virtual token over a computer network.