Matching of advertising sources and keyword sets in online commerce platforms
AssigneeAlibaba Group Holding Limited
InventorsTao Zhang, Jiaqing Gou, Ning Guo
Life of this patent
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Abstract
Providing online advertisements includes selecting, among a plurality of advertising sources provided by a seller, a selected plurality of advertising sources that meet a predefined condition; generating a plurality of keyword sets that correspond to the selected plurality of advertising sources; establishing a programming model according to a set of predefined constraints, wherein the programming model represents match of the selected plurality of advertising sources and the plurality of keyword sets; and determining a substantially optimal match between at least some of the plurality of advertising sources and the plurality of keyword sets by solving the programming model.
Claims23
An online advertisement method, comprising:
- selecting, among a plurality of advertising sources provided by a seller, a selected plurality of advertising sources that meet a predefined condition;
- generating a plurality of keyword sets that correspond to the selected plurality of advertising sources;
- establishing a programming model according to a set of predefined constraints, wherein the programming model represents matches of the selected plurality of advertising sources and the plurality of keyword sets;
- and
- determining a substantially optimal match between at least some of the plurality of advertising sources and the plurality of keyword sets by finding a solution for the programming model.
An online advertisement system, comprising:
- one or more processors configured to:
- select, among a plurality of advertising sources provided by a seller, a selected plurality of advertising sources that meet a predefined condition;
- generate a plurality of keyword sets that correspond to the selected plurality of advertising sources;
- establish a programming model according to a set of predefined constraints, wherein the programming model represents matches of the selected plurality of advertising sources and the plurality of keyword sets;
- and
- determine a substantially optimal match between at least some of the plurality of advertising sources and the plurality of keyword sets by finding a solution for the programming model;
- and
- one or more memories coupled to the one or more processors, configured to provide the processors with instructions.
Dependencies are inferred from the claim text.