System and method for improving personalized search results through game interaction data

A system for using gaming operations to determine personalized content, the system comprising:

• a memory device having executable instructions stored thereon;
• and
• a processing device, in response to the executable instructions, operative to:
• present an interactive game to a user, wherein the user is associated with a user profile;
• while the user interacts with the interactive game, monitor user interactions relating to the interactive game;
• determine user profile information based on the user interactions, the user interactions including user activities associated with the interactive game;
• update the associated user profile with the determined user profile information;
• and
• in response to a user content request, adjust content presented to the user, wherein the filtering is based on the user profile information including user profile information from the user interaction with the interactive game.

Computer readable media comprising program code that when executed by a programmable processor causes execution of a method for using gaming operations to determine personalized content, the media comprising:

• computer program code for presenting an interactive game to a user, wherein the user is associated with a user profile;
• computer program code for, while the user interacts with the interactive game, monitoring user interactions relating to the interactive game;
• computer program code for determining user profile information based on the user interactions, the user interactions including user activities associated with the interactive game;
• computer program code for updating the associated user profile with the determined user profile information;
• and
• computer program code for, in response to a user content request, adjusting content presented to the user, wherein the filtering is based on the user profile information including user profile information from the user interaction with the interactive game.