Technique for selective presentation of information in response to a request for information assistance service

A computer implemented method for providing information assistance, comprising:

• receiving, by an information assistance service, an information assistance communication from a user device, the communication including a request for a desired listing and an identifier identifying said communications device from which the communication originated;
• performing a search at a directory assistance system for the desired listing in response to the request;
• retrieving at least one listing responsive to said request, said listing having one or more entries for additional services, associated with the listing and offered by a third party not associated with the information assistance service,
• retrieving information concerning preferences associated with the user, said retrieved information being based on said identifier identifying said communications device;
• providing said retrieved listing to said user's device;
• and
• further suggesting to the user at least one entry for additional services associated with the listing for user selection, said suggestion to the user based on said retrieving information concerning preferences associated with the user.