Label, especially for a reusable container

A method of adhering a label (1) to an article (5), more particularly a beverage bottle, and detaching the label (1) from the article (5), wherein the label (1) is adapted to be adhered to the article (5) and is in the form of a laminate with at least the following layers:

• a biaxially stretched polymeric film layer (9) which recontracts when exposed to heat, a printed decoration layer (11), and an adhesive layer (13) which is adhesive to the article (5), wherein the label (1) is adhered by its adhesive layer (13) to the article
• (5), and is treated, for the purpose of detachment of the label, with a washing liquid which has a mandated washing temperature in the range between about 50° C. and about 95° C., such that the polymeric film layer (9) recontracts and, in so doing, overcomes the adhesive force of the adhesive layer (13), characterized in that the polymeric;
• film layer (9) is designed such that the laminate, at the mandated washing temperature and within a maximum time span of
• less than 5 minutes, more particularly less than 3 minutes, and with the polymeric;
• film layer (9) being allowed to freely contract in its two stretching directions, contracts by less than 65%, in particular by less than 50%, and the degrees of contraction in the two stretching directions differ from one another by less than 50%, and in that the polymeric film layer (9) is, further, designed in such a way that the laminate, in the two stretching directions, at the mandated washing temperature and within the maximum time span, attains a contraction tension of at least 0.6 N/mm2 and a degree of contraction of at least 0.5%.