US 2011/0215017 A1Published application

Navigation system

AssigneeKimberly-Clark Worldwide, Inc.

InventorsKeegan G. K. Coulter, Heidi Ellen Vanden Boom, Dayton Joel Henderson, Robert Eric MacDonald, Brenda Marie Nelson, Nicole Minotti, Laura Leigh Boudrie, Michael Patrick McCuskey, Christine Marie Mau

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Abstract

An array of personal care product packages comprises a first package containing a first personal care product and a second package containing a second personal care product. The first package and the second package are each of a single primary brand. The first package is of a first sub-brand and the second package is of a second sub-brand that is different than the first sub-brand. Each package further includes a visual schema, where the visual schema comprises a primary viewing area. The primary viewing area includes a product identification region comprising product identification indicia, a qualitative information region comprising qualitative information indicia, and a photographic region comprising photographic indicia. In addition, the visual schema is repeated for the first package and the second package.

Claims29

Dependent claims

An array of personal care product packages, the array comprising:

a first package containing at least one first personal care product and a second package containing at least one second personal care product;
wherein the first package and the second package are each of a single primary brand;
wherein the first package is of a first sub-brand and the second package is of a second sub-brand that is different than the first sub-brand;
wherein each package further includes a visual schema;
wherein the visual schema comprises a primary viewing area, the primary viewing area having a top edge, an opposing bottom edge, two opposing side edges located perpendicularly between the top edge and the bottom edge, a product identification region proximate the top edge comprising product identification indicia, a qualitative information region proximate one side edge comprising qualitative information indicia, and a photographic region proximate the opposing side edge comprising photographic indicia;
and
wherein the visual schema is repeated for the first package and the second package.

4 more elements

An array of personal care product packages, the array comprising:

a plurality of packages containing personal care products of a primary brand;
wherein each respective package of the plurality of packages comprises different personal care products;
and
wherein the plurality of packages comprise a visual schema defined by:
a) each package of the plurality of packages having a primary viewing area, the primary viewing area having a top edge, an opposing bottom edge, a first side edge that is located perpendicularly between the top edge and the bottom edge, and a second side edge that is located perpendicularly between the top edge and the bottom edge and is distal to the first side edge;
b) the primary viewing area comprising a product identification region proximate the top edge comprising product identification indicia, a qualitative information region comprising qualitative information indicia, and a photographic region comprising photographic indicia;
and
c) sub-brand indicia located at least partially within the product identification region;
and
wherein the visual schema is repeated for each package of the plurality of packages.

7 more elements

Dependencies are inferred from the claim text.

Facts

Application: 12/718,953Filed 6 Mar 2010
Published: 8 Sep 2011
Term ends: Not estimatedThe source records don’t support an estimate.

Classification4 codes

B65D 85/00
Containers, packaging elements or packages, specially adapted for particular articles or materials
B65D 85/18
Containers, packaging elements or packages, specially adapted for particular articles or materials: for wearing apparel, headwear or footwear
B65D 2203/00
Decoration means, markings, information elements, contents indicators
B65D
Containers for storage or transport of articles or materials