A production line for producing metal strip from copper or copper alloy with at least a melting installation, a casting installation, and a rolling installation, preferably for cold forming from 23 mm to 0.2 mm copper strip thickness, wherein the melting installation is followed in succession in the direction of production by at least one vertical continuous strip casting installation and/or one horizontal continuous strip casting installation, a milling installation immediately downstream, a strip uncoiler, a cold rolling installation, a strip coiler, and an annealing installation.