Mobile device application

A method for accessing product information using a mobile device wherein the product is associated with or shown during a live or recorded event, the method comprising:

• providing a mobile device having a display and a processor;
• activating the mobile device;
• automatically obtaining input identifying the live or recorded event;
• processing the input to access a remote database containing product information, wherein the product information is associated with or shown concurrent with the live or recorded event;
• downloading the product information from the remote database, the remote database containing product information which was previously stored and directly associated with the live or recorded event;
• displaying the product information on the display of the mobile device.

A system for presenting product information to a person comprising:

• a processor configured to execute machine readable code;
• a microphone configured to detect an audio signal, the audio signal from a presentation and including an audio tag;
• a memory storing a mobile device application, the mobile device application comprising machine readable code configured to be stored on a memory of a mobile device, the machine readable code configured to:
• receive an audio tag associated with a presentation;
• responsive to receiving an audio tag, processing the audio tag to identify a code associated with the audio tag;
• transmit the code to a remote database;
• and
• receive product information from the remote database, the remote database configured to store product information identified by the code associated with the audio tag.