System and Method for Evaluating and Analyzing Content

A method of analyzing content, comprising:

• from a plurality of users, receiving a plurality of ratings and corresponding play times;
• grouping the ratings and corresponding play times according to content being rated;
• and
• analyzing the grouped ratings and corresponding play times.

A system for evaluating content, including:

• a plurality of client computer systems, each one of the computer systems configured to perform the steps of
• playing content on a media player;
• capturing, while the content is playing, a plurality of ratings from a user, each one of the ratings corresponding to a different play time;
• and
• sending the plurality of ratings and the corresponding play times to a content analyzer;
• and
• a server configured to perform the steps of
• from a plurality of users, receiving the plurality of ratings and corresponding play times;
• grouping the ratings and corresponding play times according to content being rated;
• and
• analyzing the grouped ratings and corresponding play times;
• wherein the plurality of ratings and corresponding play times received by the server include ratings and corresponding play times associated with several different content.