Controlling transmission of a content item to a user terminal by independently transmitting additional content to the user terminal

A method for controlling a transmission of a first content item to a user terminal via a mobile communications network, the method being performed in a content analysis entity (136, 608) of the mobile communications network (100, 600) and comprising the following steps:

• receiving (302) data representing content of the first content item (134);
• determining (304), based on the received data, a content indicator (146) indicative of the content of the first content item;
• and
• providing (306, S6) the content indicator to a content provisioning server (138, 614, 618) of the mobile communications network for providing (S9), independent of a provision (S3) of the first content item to the user terminal (132), a second content item (150) to the user terminal, wherein the second content item is intended for an associated presentation of the first and the second content item on the user terminal.

A method for controlling a transmission of a first content item to a user terminal via a mobile communications network, the method being performed in the user terminal (132) and comprising the following steps:

• receiving (802, S3) the first content item (134) from the mobile communications network (100);
• receiving (804, S9) a second content item (150) from the mobile communications network, wherein the second content item is intended for an associated presentation with the first content item on the user terminal and the reception of the second content item is independent of the reception of the first content item;
• and
• presenting (806) the second content item in association with the first content item.

A content provisioning server (138, 614, 618) of a mobile communications network (100, 600) adapted for controlling a transmission (S3) of a first content item (134) to a user terminal (132), the content provisioning server comprising:

• a component (402) adapted to receive a content indicator (146) indicative of content of the first content item;
• a component (404) adapted to determine a second content item (150, 902, 904) based on the content indicator, wherein the second content item is intended for an associated presentation with the first content item on the user terminal;
• and
• a component (406) adapted to transmit the second content item (150) towards the user terminal, wherein a transmission path (S8, S9) of the second content item in the mobile communications network is at least in part separate from a transmission path (S3) of the first content item.

A content analysis entity (136, 608) of a mobile communications network (100, 600) adapted for controlling a transmission (S3) of a first content item (134) to a user terminal (132), the content analysis entity comprising:

• a component (202) adapted to receive data representing content of the first content item;
• a component (204) adapted to determine, based on the received data, a content indicator (146) indicative of the content of the first content item;
• and
• a component (206) adapted to provide the content indicator to a content provisioning server (138) of the mobile communications network for providing, independent of a provision of the first content item (134) to the user terminal, a second content item (150) to the user terminal, wherein the second content item is intended for an associated presentation of the first and the second content item on the user terminal.

A user terminal (132, 612) adapted for connecting with a mobile communications network (100, 600) adapted for controlling a transmission (S3) of a first content item (134) to the user terminal, the user terminal comprising:

• a component (702) adapted to receive the first content item from the mobile communications network;
• a component (704) adapted to receive a second content item (150, 902, 904) from the mobile communications network, wherein the second content item is intended for an associated presentation with the first content item on the user terminal and the reception of the second content item is independent of the reception of the first content item;
• and
• a component (706) adapted to present the second content item in association with the first content item.