On-line system for buyer seller matching and negotiation

An interne based communication method for conducting an on-line reverse auction and a negotiation comprising the steps of:

• a. presenting a product selection from a computer to a buyer;
• b. receiving product information selected by the buyer;
• c. generating a sales lead including at least a zip code and a contact information;
• d. authorizing the buyer to post a request for a quote for a product after generating the sales lead;
• e. posting the request for the quote from the buyer;
• f. searching for at least one seller authorized to sell the product requested by the buyer based on information provided by the buyer;
• g. notifying the authorized sellers of the buyer including preferences with the request for the quote;
• h. allowing the sellers not previously notified to join into the negotiation process;
• i. permitting the authorized sellers to post the quote and relevant information in response to the request for the quote from the buyer;
• j. utilizing the web server to calculate a buyer rating from data provided by the buyer in order to determine a quality of the sales lead;
• k. informing the sellers of the buyer rating;
• l. providing an environment on the web server to conduct the negotiation between the buyer and the sellers during the on-line reverse auction;
• and
• m. determining an endpoint for the on-line reverse auction and the negotiation process for the product.