Systems and methods for creating and inserting application media content into social media system displays

A method for delivering application media created by a marketer via a social relationship management system (SRMS) to a plurality of members of one or more social media systems via portals associated with the one or more social media systems, comprising the steps of:

• receiving application media information at the SRMS from the marketer corresponding to application media to be displayed via one or more social media systems (SMSs) to SMS members via SMS portals;
• generating a unique application configuration file corresponding to the received application media information;
• associating the unique application configuration file with message information that includes specifics for delivery of the application media to the one or more SMSs and respective SMS members;
• and
• transmitting the message information to the one or more SMSs for subsequent display of the application media to SMS members via the SMS portals, wherein the message information is transmitted via an interface between the SRMS and each SMS.

A system for delivering application media to a plurality of members of one or more social media systems via portals associated with the one or more social media systems, comprising:

• a social relationship management system (SRMS) that enables generation of application media content by one or more marketers and subsequent delivery of application media content to one or more social media systems (SMSs);
• one or more social media systems (SMSs) that display content to SMS members;
• a communication link that operatively couples the SRMS to the one or more SMSs, the communication link including one or more interfaces;
• a database for storing SRMS content;
• and
• an SRMS processor that performs the steps of:
• providing initial application media information to a respective SMS corresponding to application media to be subsequently displayed to SMS members via SMS portals, wherein the initial application media information is associated with a unique instance of application media maintained in the SRMS database;
• in response to information from the respective SMS at the SRMS indicating an SMS member request for initiation of the unique instance of application media, retrieving a unique application configuration file corresponding to the unique instance of application media from the SRMS database;
• at the SRMS, applying the unique application configuration file to an application media container file to enable transmission of content associated with the unique application configuration file through a respective interface to the respective SMS and the SMS member;
• and
• transmitting content associated with the unique application configuration file through the application media container file to the respective SMS for display to the SMS member.