Method for identifying prospects for direct mail marketing
AssigneeCentral File, Inc.
InventorDaniel R. Chaudoir
Life of this patent
Estimating the term…
Abstract
A method and system for developing direct mailing lists for use by businesses and other organizations are disclosed. Existing customer records from the organization or a related organization or class of organizations are obtained and sorted according to mailing delivery routes. Delivery routes having high concentrations of existing customers are identified. Additional demographic information is used to further narrow desired delivery routes to qualified delivery routes to those having target customers. Target Customers on qualified delivery routes having the highest concentration of existing customers are included on the mailing lists.
Claims11
A method of generating a direct-mail list, comprising the steps of:
- acquiring records identifying a plurality of existing customers from a database;
- using a computer,
- comparing the customer records to a database containing delivery route information to identify potential delivery routes containing households of existing customers,
- identifying qualified delivery routes by identifying delivery routes that contain both existing customer households and target households that meet a designated metric;
- and
- including the target households in at least some of the qualified delivery routes on the direct-mail list.
A system for generating a mailing list, comprising:
- at least one database containing records designating delivery routes in which households of existing customers are located;
- and
- a computer executing a program performing the steps of:
- identifying qualified delivery routes by identifying designated delivery routes having target households meeting a designated metric, and
- including the target household in at least some of the qualified delivery routes on the direct-mail list.
Dependencies are inferred from the claim text.