System and method for advertisement delivery based on indicated status
OwnerCurtis Jyun Sasaki, Matthew Bells +1inventors
InventorsCurtis Jyun Sasaki, Matthew Bells, Alek Tziortzis
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Abstract
A method and system for delivery and display of an advertisement message on a communication device, based on an indicated status at the communication device. The computer implemented method comprises receiving, at the communication device, an advertisement message, determining whether a status indicator mode is active; upon determining that the status indicator mode is active, determining a reconfiguration rule for applying to the advertisement message, reconfiguring the advertisement message, and presenting the reconfigured advertisement message at the communication device.
Claims20
A computer implemented method in a processor of a communication device for delivery and display of an advertisement message, the method comprising:
- receiving, at the communication device, an advertisement message;
- determining whether a status indicator mode is active;
- upon determining that the status indicator mode is active, determining a reconfiguration rule for applying to the advertisement message;
- reconfiguring the advertisement message according to the determined reconfiguration rule;
- and
- presenting the reconfigured advertisement message at the communication device.
A communication device for displaying an advertisement message based on an indicated status mode at the communication device, the communication device comprising:
- a processor;
- a memory coupled to the processor, the memory comprising instructions which, when executed in the processor, provide:
- a status indicator monitor module to indicate an active mode;
- an advertisement filter module to determine a reconfiguration rule to apply to the advertisement message when the active mode is indicated;
- and
- an advertisement reconfiguration module to reconfigure the advertisement, according to the determined reconfiguration rule, for presentation at a display of the communication device, the display being coupled to the processor and to the memory.
The communication device of claim 18 wherein the advertisement message is presented at the communication device only if a predefined condition associated with the merchant source is satisfied.
A method implemented in a processor of a server computer for delivery and display of an advertisement message at a communication device, the server computer communicatively coupled to the communication device over a communication network, the method comprising:
- determining whether a status indicator mode of the communication device is active, when the advertisement message is received at the communication device;
- upon determining that the status indicator mode is active, receiving the advertising message at the server computer,
- determining a reconfiguration rule for applying to the advertisement message;
- reconfiguring the advertisement message according to the determined reconfiguration rule;
- and
- forwarding the reconfigured advertisement message for presentation at the communication device.
Dependencies are inferred from the claim text.