Optimizing placement of advertisements across multiple platforms
AssigneeInternational Business Machines Corporation
InventorCHEN-HUAN JERRY YANG
Life of this patent
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Abstract
A computer implemented method, system, and/or computer program product manage advertisement placement across disparate advertisement media platforms. The disparate advertisement media platforms are each coupled to a respective monitoring application. The monitoring applications monitor activities occurring within their respective advertisement media. Data describing the monitored activities is input to a business intelligence core. In response to one or more of the monitoring applications detecting a real-time event related to a specific subject, the business intelligence core adjusts an amount of electronic advertisement in one or more of the disparate advertising media.
Claims20
A computer-implemented method of managing advertisement placement across disparate advertisement media platforms, the computer-implemented method comprising:
- coupling multiple disparate advertisement media platforms to respective monitoring applications;
- utilizing data from the respective monitoring applications to provide inputs to a business intelligence core;
- and
- the business intelligence core, in response to one or more of the monitoring applications detecting a real-time event related to a specific subject, adjusting an amount of electronic advertisement in one or more of the disparate advertising media.
A computer system comprising:
- a central processing unit (CPU), a computer readable memory, and a computer readable storage media;
- first program instructions to couple multiple disparate advertisement media platforms to respective monitoring applications;
- second program instructions to utilize data from the respective monitoring applications to provide inputs to a business intelligence core;
- and
- third program instructions for the business intelligence core to, in response to one or more of the monitoring applications detecting a real-time event related to a specific subject, adjust an amount of electronic advertisement in one or more of the disparate advertising media;
- and wherein
- the first, second and third program instructions are stored on the computer readable storage media for execution by the CPU via the computer readable memory.
A computer program product for managing advertisement placement across disparate advertisement media platforms, the computer program product comprising:
- a computer readable storage media;
- first program instructions to couple multiple disparate advertisement media platforms to respective monitoring applications;
- second program instructions to utilize data from the respective monitoring applications to provide inputs to a business intelligence core;
- and
- third program instructions for the business intelligence core to, in response to one or more of the monitoring applications detecting a real-time event related to a specific subject, adjust an amount of electronic advertisement in one or more of the disparate advertising media, and wherein
- the first, second and third program instructions are stored on the computer readable storage media.
Dependencies are inferred from the claim text.