Computer-Implemented Method For Enhancing Targeted Product Sales
AssigneeOpera Solutions, LLC
InventorsJoseph Milana, Bo Zhang
Life of this patent
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Abstract
A computer-implemented method for providing customer recommendations for a product is disclosed. For each target product for which a customer recommendation is desired, one or more customers likely to purchase the target product are identified using a mathematical model that considers customers' prior purchases of products that are similar or related to the target product.
Claims20
A computer implemented method for identifying one or more target customers to offer a target product, the method comprising the steps of:
- a) calculating actual purchase percentiles based on actual purchase frequencies of products;
- b) training a model using the actual purchase percentiles;
- c) calculating, using the model and the actual purchase percentiles, predicted purchase percentiles for the target product for customers;
- d) calculating predicted purchase frequencies for the target product based on the predicted purchase percentiles;
- and
- e) identifying one or more target customers based on actual and predicted purchase frequencies for the target product.
A computer program product, comprising a computer usable medium having a computer readable program code embodied therein, the computer readable program code adapted to be executed to implement a method for identifying one or more target customers to offer a target product, the method comprising:
- a) calculating actual purchase percentiles based on actual purchase frequencies of products;
- b) training a model using the actual purchase percentiles;
- c) calculating, using the model and the actual purchase percentiles, predicted purchase percentiles for the target product for customers;
- d) calculating predicted purchase frequencies for the target product based on the predicted purchase percentiles;
- and
- e) identifying one or more target customers based on actual and predicted purchase frequencies for the target product.
Dependencies are inferred from the claim text.