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US 2011/0212711 A1Published application
Scheduling and delivering ad meetings
AssigneeResearch In Motion Limited
InventorSherryl Lee Lorraine SCOTT
Life of this patent
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AssigneeResearch In Motion Limited
InventorSherryl Lee Lorraine SCOTT
Estimating the term…
A system and method for scheduling advertisement viewing sessions (“ad meetings”) and delivering those advertisements to a willing user. An ad meeting is scheduled by a user by creating and storing an ad meeting calendar item and sending a notification to an advertising agent. The advertising agent may select advertisements to send to the user based on the user's specified preferences, location, the time of the meeting, the time of the shopping trip, and/or other criteria. Alternatively, the advertising agent may invite users to an ad meeting by sending an invitation containing an ad meeting calendar item, or alternatively a user may share advertisements with other users by forwarding advertisements or inviting other users to an ad meeting. As an incentive to view advertisements, the user may have credits applied to their communications service provider account based on their advertisement viewing and sharing activity.
A method for playing advertising content at a communication device, the method comprising:
A method for delivering advertising content from a server to a communication device, the method comprising:
A computer program product comprising a tangible computer-readable medium storing program code which, when executed, causes a computing device to:
A computer program product comprising a tangible computer-readable medium storing program code which, when executed, causes a computing device to:
A communication device for displaying advertisements, the communication device comprising:
Dependencies are inferred from the claim text.