System and method to measure the effectiveness of click to call advertisement

A communication device comprising a processor and a memory coupled thereto and a communication sub-system, coupled to the processor, for communicating with a third party using a click to call service, the communication device further comprising an agent, said memory storing instructions and data for execution by the processor to configure the agent to:

• monitor a click to call communication between the communication device and the third party to generate click to call information;
• log into a log file the click to call information;
• and
• communicate the click to call information to a server configured to collect click to call information from a plurality of communication devices.

A server for receiving call information from a plurality of communication devices, each device comprising:

• a processor and a memory coupled thereto and a communication sub-system, coupled to the processor, for communicating with a third party using a click to call service, the communication device further comprising an agent, said memory storing instructions and data for execution by the processor to configure the agent to:
• monitor a click to call communication between the communication device and the third party to generate click to call information;
• log into a log file the click to call information;
• and
• communicate the click to call information to the server configured to collect click to call information from a plurality of communication devices.

A computer program product having computer readable code embodied therein, for execution by a processor for configuring a communication device to collect click to call information from communications with a third party, the computer program product comprising instructions and data for configuring a processor of the mobile device to:

• monitor a click to call communication between the communication device and the third party to generate click to call information;
• log into a log file the click to call information;
• and
• communicate the click to call information to a server configured to collect click to call information from a plurality of communication devices.