Displaying advertisements on blank television output
AssigneeGoogle Inc.
InventorSimon M. Rowe
Life of this patent
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Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing television advertisements while a viewing device is tuning to a channel. In one aspect, a viewing device, in response to receiving a signal to tune to a channel, selects advertisement data for an advertisement from a data storage device storing advertisement data for one or more advertisements, and generates a video signal when tuning to the channel, the video signal generated only for the duration that the viewing device is tuning to the channel and for displaying on the television device, and the video signal causing the advertisement to be displayed on the television device.
Claims26
A method implemented in a viewing device, comprising:
- receiving, at the viewing device, a first signal indicating a television channel change to a first channel from a second channel;
- selecting, by the viewing device, advertisement data for an advertisement from a data storage device storing advertisement data for one or more advertisements;
- generating, by the viewing device, a video signal from the advertisement data for the advertisement that causes the advertisement to be displayed on a television display device;
- monitoring, by the viewing device, for the reception of a second signal, the second signal indicating that the viewing device is tuned to the first channel;
- and
- providing, by the viewing device, the video signal to the television device until the reception of the second signal is monitored.
A computer-implemented method, comprising:
- receiving, at a data processing apparatus, a plurality of reporting records from a viewing device, each reporting record specifying a channel and a time during which the view devices was tuned to the channels;
- determining, by the data processing apparatus, advertising targeting data from the reporting records;
- selecting, by the data processing apparatus, advertisement data for advertisements based the advertising targeting data, the advertisements being advertisements that are to be displayed on a television display device when the viewing device is tuned to a channel;
- and
- providing, by the data processing apparatus, the selected advertisement data to the viewing device for storage in the viewing device.
A viewing device, comprising:
- a data storage device storing advertisement data for one or more advertisements;
- and
- television signal processing circuitry that performs operations comprising:
- receive a television broadcast signal for television programming when tuned to a channel and generate a first video signal for displaying the television programming on a television device;
- and
- in response to receiving a signal to tune to a channel:
- select advertisement data for an advertisement from the data storage device;
- and
- generate a second video signal when tuning to the channel, the second video signal generated only for the duration that the viewing device is tuning to the second channel and for displaying on the television device, and the second video signal causing the advertisement to be displayed on the television device.
A method implemented in a viewing device, comprising:
- receiving, at the viewing device, a first signal indicating a television channel change to a first channel from a second channel;
- selecting, by the viewing device, advertisement data for an advertisement from a data storage device storing advertisement data for one or more advertisements;
- generating, by the viewing device, a video signal from the advertisement data for the advertisement that causes the advertisement to be displayed on a television display device;
- tuning the viewing device to the first channel;
- and
- providing, by the viewing device, the video signal to the television device while viewing device is tuning to the first channel.
Dependencies are inferred from the claim text.