Respecting privacy in a targeted advertising system

A method for use in connection with delivering targeted assets to subscribers having subscriber equipment in a communication network, comprising the steps of:

• providing a processor based asset targeting system operative to:
• obtain targeting information for assets, said targeting information identifying target audiences for said assets;
• obtain audience classification information for subscribers, said audience classification information potentially including personal information of said subscribers;
• and
• select assets for delivery to particular subscribers based at least in part on said targeting information and said classification information;
• and
• receiving, at said targeting system from one of said subscribers, a consent related to said targeting system, wherein said consent indicates a willingness of said subscriber regarding a use of personal information in said targeting system.

An apparatus for use in connection with delivering targeted assets to subscribers having subscriber equipment in a communication network, comprising:

• a processor based asset targeting system operative to:
• obtain targeting information for assets, said targeting information identifying target audiences for said assets;
• obtain audience classification information for subscribers, said audience classification information potentially including personal information of said subscribers;
• and
• select assets for delivery to particular subscribers based at least in part on said targeting information and said classification information;
• and
• a privacy module for receiving, at said targeting system from one of said subscribers, a consent related to said targeting system, wherein said consent indicates a willingness of said subscriber regarding a use of personal information in said targeting system

A method for use in connection with delivering targeted assets to subscribers having subscriber equipment in a communication network, comprising the steps of:

• providing a processor based asset targeting system operative to:
• obtain targeting information for assets, said targeting information identifying target audiences for said assets;
• obtain audience classification information for subscribers, said audience classification information potentially including personal information of said subscribers;
• and
• select assets for delivery to particular subscribers based at least in part on said targeting information and said classification information;
• and
• processing a report, transmitted from the subscriber equipment via a communications link, identifying an asset delivered to a subscriber, without identifying a subscriber to a system user.

An apparatus for use in connection with delivering targeted assets to subscribers having subscriber equipment in a communication network, comprising:

• a processor based asset targeting system operative to:
• obtain targeting information for assets, said targeting information identifying target audiences for said assets;
• obtain audience classification information for subscribers, said audience classification information potentially including personal information of said subscribers;
• and
• select assets for delivery to particular subscribers based at least in part on said targeting information and said classification information;
• and
• a privacy module for processing, at said targeting system from one of said subscribers, a consent related to said targeting system, wherein said consent indicates a willingness of said subscriber regarding a use of personal information in said targeting system