US 2011/0088053 A1 · METHODS AND APPARATUS TO ADJUST SIGNATURE MATCHING RESULTS FOR AUDIENCE MEASUREMENT

Abstract

Methods and apparatus to adjust signature matching results for audience measurement are disclosed. An example method to adjust a signature matching result associated with monitoring a media content presentation disclosed herein comprises obtaining a monitored signature representative of the monitored media content presentation from a monitoring device, obtaining an environmental characteristic associated with the monitored signature from the monitoring device, and adjusting the signature matching result using an adjustment value when the monitored signature is determined to match a reference signature representative of reference media content, the adjustment value selected from a plurality of adjustment values based on the matched reference signature and the environmental characteristic.

Claims25

Dependent claims

A method to adjust a signature matching result associated with monitoring a media content presentation, the method comprising:

obtaining a monitored signature representative of the monitored media content presentation from a monitoring device;
obtaining an environmental characteristic associated with the monitored signature from the monitoring device;
and
adjusting the signature matching result using an adjustment value when the monitored signature is determined to match a reference signature representative of reference media content, the adjustment value selected from a plurality of adjustment values based on the matched reference signature and the environmental characteristic.

1 more element

An article of manufacture storing machine readable instructions which, when executed, cause a machine to:

obtain a monitored signature representative of a monitored media content presentation from a monitoring device;
obtain an environmental characteristic associated with the monitored signature from the monitoring device;
and
adjust a signature matching result using an adjustment value when the monitored signature is determined to match a reference signature representative of reference media content, the adjustment value selected from a plurality of adjustment values based on the matched reference signature and the environmental characteristic.

1 more element

An apparatus to adjust a signature matching rate associated with monitoring a media content presentation, the apparatus comprising:

a signature comparator to obtain a first monitored signature representative of the monitored media content presentation from a monitoring device, the signature comparator to compare the first monitored signature with a plurality of reference signatures representative of a plurality of reference content sources;
and
a match rate adjuster to adjust the signature matching rate using a first adjustment value when the first monitored signature is determined to match a first reference signature representative of a first reference content source from the plurality of reference content sources, the signature matching rate representative of a frequency with which reference signatures representative of reference media content are successfully matched during a measurement time interval, the first adjustment value selected based on the matched first reference signature and a first environmental characteristic associated with first monitored signature, the first environmental characteristic obtained from the monitoring device.

Dependencies are inferred from the claim text.

Methods and apparatus to adjust signature matching results for audience measurement

Life of this patent

Methods and apparatus to adjust signature matching results for audience measurement

Life of this patent

Abstract

Claims25