Method for visual asset replacement accounting for cost, copyright, and confidentiality requirements

A method of replacing digital assets within a multimedia document, comprising:

• receiving a selection from a user for an original asset within the multimedia document;
• receiving, from a database, one or more alternative assets based on an appropriateness with the selected original asset;
• calculating a fitness value for each of the received alternative assets based on the appropriateness and a constraint on the use of each of the received alternative assets;
• providing one or more of the received alternative assets to the user based on the fitness value.

A system for replacing digital assets within a multimedia document, comprising:

• a workstation configured to receive a selection for an original asset within the multimedia document;
• and
• a server configured to retrieve, from a database, one or more alternative assets based on an appropriateness with the selected original asset;
• determine a constraint on the use of each of the retrieved alternative assets;
• assign a fitness value to each of the retrieved alternative assets based on the appropriateness and the constraint on the use;
• and provide one or more of the retrieved alternative assets to the workstation based on the fitness value.